This development for a pay wall by CNN has long been in the books and going on for some time. The CNN site is a heavily trafficked site and prominent news channel. Today following the channel asks hundreds and millions of their visitors for a monthly subscription just to read their content.
CNN Asking Subscribers to Pay
When you click on a story you get a message stating on the bottom of the page, “Keep reading with a CNN subscription.” It is only for subscribers now and they expect you to pay less than $1 a week.
The network has started experimenting with a pay wall. This is not surprising although this has been going on for a long time.
The CNN leadership has taken a fresh toll under the former New York Times CEO Mark Thompson. They remain aware of the challenges this pay wall may pose in the long run. However, that has not stopped them from testing the waters.
The site is pulling in more visitors than the New York Times, with hundreds of millions per day. Although monetising all those traffic is not at all premature, questions on their ranking and viewership has been raised as now people must pay to view.
Their intentions are to get customers to pay $3.99 per month. And if they need to gain access to the sites full content they need to pay $29.99 per year. Many wonder if this is the ideal stance they should be making at a time as of now.
Conclusion
A massive change taking place in the channel and has caused some eye brows to rise. However, moving forward the channel requires all views to pay less than a dollar per week. There are new ahead for a new channel that attracts over millions of viewers per day.
Key Points
- CNN has implemented a paywall, requiring visitors to subscribe to read their content.
- The network asks for $3.99 per month or $29.99 per year for full access to the site.
- Under new leadership, CNN is testing this paywall despite concerns about how it may impact their rankings and viewership.